IT'S TIME TO BE WAO

WAO NYLONG

The new water resistant model made with Econyl®

PRE-ORDER

WAO NYLONG

The new water resistant model made with Econyl®

PRE-ORDER

WAO HEMP

The green solution for an essential every day style

SHOP NOW

WAO HEMP

The green solution for an essential every day style

SHOP NOW

OVERTHROWING CURRENT FASHION DEMAGOGUERY

Everyone has been talking about environment lately. Ecology, energy saving and reduction in consumption are only a few things at the top of the list.

There are those who strongly believe in saving the planet, and there are those who use the topic only for marketing purposes. Especially in the fashion field, which is the second largest polluter in the world after oil.

Instead of talking, we have decided to take action.

INSTEAD OF TALKING, WE HAVE DECIDED TO TAKE ACTION.

So we created WAO, the first entirely ecological shoes made with natural, innovative and sustainable materials. This is the eco effect resounding in the cyclic nature of WAO: all the 12 parts of the shoes come from the earth and return to it at the end of their cycle.

01. NATURAL STUFF

Wood fiber and hemp for the upper part. Coconut fiber and cork for the insole. The lining is hemp and organic cotton, as well as the laces.

02. FULLY VEGETAL PAINT

WAO are dyed only with natural colors. Coloring plants are cultivated, harvested and dried before the extraction of the pigments. Everything according to nature and not to the market.

03. GO!ZERO DEGRADABLE SOLE

The sole is degradable in compost, without releasing phytotoxicity from the degraded stuff. When the sole comes into contact with the acids of compost, it is degradable to 80%.

04. LIFE CIRCLE SYSTEM

Cruelty free shoes, eco friendly technologies, and a supplier and manufacturer chain which is clear and accessible. We listen to nature and do not run after seasons.

05. SOLIDARITY ENTERPRISE

We’ll donate the 4% of the sale to non-profit organizations which support the environment or the animal welfare. We want to be part of an international sensibility.

06. THE END OF ECO EFFECT

We’ll collect the shoes, separate the parts for compost and mixed waste, and we’ll feed worms with the organic parts. WAO come from the earth and we care giving them back to it with the utmost respect.

SUPPLY CHAIN

① SHOE FACTORY:
Gallucci – Viale 1° Maggio, 53 63813 Monte Urano (FM) – Italy
② UPPER PART:
Maeko Natural Textile and Yarn – Via Giovanni Labus 15/3 20147 Milano – Italy
Mymantra – Via Gioele Solari, 24, 00166 Roma RM – Italy
③ NATURAL DYEING:
ColorOff – Piazza Enrico Medi 4, 60030 Belvedere Ostrense AN – Italy
④ SOLE:
Gommus – Via San Pietro, 17/B, 60036 Montecarotto AN – Italy
⑤ INSOLE:
Insole – Via Tezze Di Cereda, 36073 Cornedo Vicentino VI – Italy
⑥ MAIN LABEL:
Logomania – Via Demetrio Cretese, 12, 20156 Milano – Italy
⑦ SHOE BOX:
Scatolificio al Capriccio – Via Pola 4,  35010 Vigonza, Padova – Italy
⑧ VERMICULTURE:
Vermiculture – Pacifika Group – Via Pietro Frattini 3, 37121 Verona VR – Italy

Solidarity enterprise

We want to be a part of a common feeling around the world. 

By purchasing a pair of WAO, you will donate the 4% of the price of the shoes (tax excluded) to non-profit organizations which are WAO partners, committed to the safeguard of animals and the environment. 

Instagram