OVERTHROWING CURRENT FASHION DEMAGOGUERY
Everyone has been talking about sustainability and environmental impact lately.
There are those who strongly believe in saving the planet, and there are those who use the topic only for marketing purposes. Especially in the fashion field, which is the second largest polluter in the world after oil.
INSTEAD OF TALKING, WE HAVE DECIDED TO TAKE ACTION.
So we created WAO, the first entirely ecological shoes made with natural, innovative and sustainable materials. This is the eco effect resounding in the cyclic nature of WAO: all the 12 parts of the shoes come from the earth and return to it at the end of their cycle.
01. NATURAL STUFF
Wood fiber and hemp for the upper part. Coconut fiber and cork for the insole. The lining is hemp and organic cotton, as well as the laces.
02. FULLY VEGETAL PAINT
WAO are dyed only with natural colors. Coloring plants are cultivated, harvested and dried before the extraction of the pigments. Everything according to nature and not to the market.
03. GO!ZERO DEGRADABLE SOLE
The sole is degradable in compost, without releasing phytotoxicity from the degraded stuff. When the sole comes into contact with the acids of compost, it is degradable to 80%.
04. LIFE CIRCLE SYSTEM
Cruelty free shoes, eco friendly technologies, and a supplier and manufacturer chain which is clear and accessible. We listen to nature and do not run after seasons.
05. SOLIDARITY ENTERPRISE
We’ll donate the 4% of the sale to non-profit organizations which support the environment or the animal welfare. We want to be part of an international sensibility.
06. THE END OF ECO EFFECT
We’ll collect the shoes, separate the parts for compost and mixed waste, and we’ll feed worms with the organic parts. WAO come from the earth and we care giving them back to it with the utmost respect.
① SHOE FACTORY:
Gallucci – Viale 1° Maggio, 53 63813 Monte Urano (FM) – Italy
② UPPER PART:
Maeko Natural Textile and Yarn – Via Giovanni Labus 15/3 20147 Milano – Italy
Mymantra – Via Gioele Solari, 24, 00166 Roma RM – Italy
③ NATURAL DYEING:
ColorOff – Piazza Enrico Medi 4, 60030 Belvedere Ostrense AN – Italy
Gommus – Via San Pietro, 17/B, 60036 Montecarotto AN – Italy
Insole – Via Tezze Di Cereda, 36073 Cornedo Vicentino VI – Italy
⑥ MAIN LABEL:
Logomania – Via Demetrio Cretese, 12, 20156 Milano – Italy
⑦ SHOE BOX:
Scatolificio al Capriccio – Via Pola 4, 35010 Vigonza, Padova – Italy
Vermiculture – Pacifika Group – Via Pietro Frattini 3, 37121 Verona VR – Italy
We want to be a part of a common feeling around the world.
By purchasing a pair of WAO, you will donate the 4% of the price of the shoes (tax excluded) to non-profit organizations which are WAO partners, committed to the safeguard of animals and the environment.